Wednesday, 1 August 2012

GAMER TARGET & CONCEPT IDEAS

Target: kids from 8 – 12, why? Kids at these ages focus on things colorful or attractive; also they are not too young to recognize what’s what in the scene. 

Idea 1: Global Warming

An ice cream walks around under a certain types of environments.
Environment 1: Nice sunny day, the colors are vivid to emphasize the brightness and cleanness of the scene (like a lovely park, or a clean walking path with full of plants…) (This environment symbolized the cleanness and no pollution).
After walking toward a bit, the Ice Cream will jump into another environment.
Environment 2: Factories everywhere, also smoke is. Grey is main color here to emphasize how dim in a dirty, polluted environment.

Message: the temperature will be seen clearly between two different environments. To the kids, they will find out it is bad in the environment 2 because it made the temperature too hot.

Idea 2: Water Pollution – Oil leak

A dolphin is in an oil-leaked area. The oil sinks gradually from the water surface, the dolphin swims around in panic and gets weaker and weaker when the oil sinks deeper.

Message: Dolphin is a very common and cute symbol from the sea as the kids see. So poor little dolphin get ill because of oil, so oil leak is very bad.

Idea 3: Air Pollution

A city with lots factories is the background. Above is a Cloud, it is at beginning white and happy. The smoke from the factories comes up, affects the cloud, so he changes into another form which is kind of unhappy and greyish.
Development:
 Click the city to perform smoke, it gradually comes up into the air then affect the Cloud. The Cloud comes to city with full of green plants, affects the city and make the atmosphere there changed (dim colors, trees die…)

Message: Kids from 8 – 12 do learn about sky and cloud are parts of the environment. Therefore, they will realize that the smoke from the factories is affecting the sky and it harms the city as well.

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